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Job Title Head of Affluent Segment Marketing
Reference Code HF-0067/2020
Job Summary
Our client, a reputable bank, looks for suitable candidates in affluent segment marketing. - HNW and Affluent Segment Marketing - Customer values, acquisition and segmentation - High caliber
Job Description
Responsibilities To be a team member of Marketing Department. To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs. To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, services upgrades, as well as increased customer loyalty and retention , according to HNW and affluent segment's defined value proposition. To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams. To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets. To plan, implement, and monitor sales activities, marketing campaigns and customer events.
Job Requirment
Requirements University graduate, preferably with a major in Business Administration, Marketing, Finance or a related discipline. Min 10 years experience gained from the banking sector, Proven track record in customer segmentation, product management, sales management, marketing campaign management or business analytics. Familiar with banking products and operations / service enhancement with a keen drive to achieve success. Proactive and innovative, with good organisational and problem-solving skills and a strong sense of customer centricity Strong strategic thinking capacity, with the ability to translate concepts into business initiatives. Excellent communication and presentation skills, with a good command of both spoken and written Chinese and English.
Application Detail
Interested parties, please send your CV (in MS Word format) with availability, current & expected salary and contact phone number to [email protected] with a copy to [email protected] *All personal information collected will be treated in strict confidence and used for recruitment purpose only.
Post Date (YYYY/MM/DD) 2020/05/05
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